A Seattle tech startup company in the US said it would pay up to $10,000 for engaged couples to marry on the condition that, if the marriage later broke down and ended in divorce the couples agreed to repay the total cost of their wedding with interest. Sound too good to be true? Well it was. The company was inundated with applications (what a surprise) and would have had to pay nearly $2 billion to cover the wedding costs of all the applicants. Unsurprisingly this overwhelming demand could not be met and the company was forced to retract its offer.
In an interview with the Washington Post in December, Scot Avy Swanluv’s founder said Swanluv’s concept was simple: Someone’s break-up would fund someone else’s future nuptials.
I am not sure how they expected to keep track of all of their applicants marriages but it does sound like a rather cynical concept. I suppose the moral of this story is that if it looks too good to be true it probably is.